Genuine.
Embrace the flaws.
Project type-
Branding & Concept
Branding & Concept
Project type-
Genuine.
Embrace the flaws.
Project type
Branding & Concept
Branding & Concept
Project type
Genuine is a lifestyle brand celebrating body flaws and imperfections. Born from a personal journey, the brand transforms what society labels as “flaws” into marks of authenticity
and beauty.
Through fashion, Genuine encourages people to embrace
and celebrate their imperfections, wearing them proudly
for the world to see.
The project includes: logo & logomark, color palette & patterns, typography, product applications, catalog, and short commercial
Genuine is a lifestyle brand celebrating body flaws and imperfections. Born from a personal journey, the brand transforms what society labels as “flaws” into marks of authenticity and beauty.
Through fashion, Genuine encourages people to embrace and celebrate their imperfections, wearing them proudly for the world to see.
The project includes: logo & logo mark, color palette & patterns, typography, product applications, catalog, and short commercial
Logo & Visual Identity
I designed a primary logo and a logomark that reflect authenticity and self-expression. The visual language is clean, modern, and flexible, allowing the brand to communicate its message across products, labels, and marketing materials.
Logo
mark
Logo & Visual Identity
I designed a primary logo and a logomark that reflect authenticity and self-expression. The visual language is clean, modern, and flexible, allowing the brand to communicate its message across products, labels, and marketing materials.
Logo
mark
Logo
mark
#Scars
100% real
#Stretch_marks_2
100% natural
#Scars
100% real
#Beauty_mark
100% unique
#Vitiligo
100% flawless
#Cellulitis
100% style
#Spider_veins
100% spacial
#000000
100% C,M,Y,K
#ffffff
0% C,M,Y,K
Color Palette & Patterns
The color palette is inspired
by natural skin textures, celebrating diversity and individuality. Patterns were developed from these tones and applied across t-shirts,
tote bags, and clutches, reinforcing the brand’s concept
of embracing imperfections.
#Scars
100% real
#Stretch_marks
100% natural
#Stretch_marks
100% natural
#Beauty_mark
100% unique
#Vitiligo
100% flawless
#Cellulitis
100% style
#Spider_veins
100% spacial
#000000
100% C,M,Y,K
#ffffff
0% C,M,Y,K
Color Palette & Patterns
The color palette is inspired by natural skin textures, celebrating diversity and individuality. Patterns were developed from these tones and applied across t-shirts, tote bags, and clutches, reinforcing the brand’s concept of embracing imperfections.
Typography
The chosen typefaces create a balance between clarity and character. The primary font ensures readability and consistency across applications, while the display font adds warmth and a unique, expressive touch to the brand’s visual identity.
Typography
The chosen typefaces create a balance between clarity and character. The primary font ensures readability and consistency across applications, while the display font adds warmth and a unique, expressive touch to the brand’s visual identity.
Product Applications
The brand’s patterns and visual identity were applied to a range of products: t-shirts, tote bags, clutches
and branded packaging.
Each application reinforces the celebration of uniqueness
and authenticity.
Product Applications
The brand’s patterns and visual identity were applied to a range of products: t-shirts, tote bags, clutches and branded packaging.
Each application reinforces the celebration of uniqueness and authenticity.
Catalog
A product catalog was created to showcase the items and communicate the brand’s message visually. The layout emphasizes patterns, colors and lifestyle photography, providing a cohesive
and inspiring presentation.
Catalog
A product catalog was created to showcase the items and communicate the brand’s message visually. The layout emphasizes patterns, colors and lifestyle photography, providing a cohesive and inspiring presentation.
Commercial & Marketing
A short commercial concept was developed to highlight self-acceptance and confidence. Visual storytelling focuses on celebrating body imperfections
and encouraging authenticity.
Commercial & Marketing
A short commercial concept was developed to highlight self-acceptance and confidence. Visual storytelling focuses on celebrating body imperfections and encouraging authenticity.
