Pastel- Haircare Products
Branding Project
A branding project of “Pastel Professional”,
a hair care company manufacturing in Israel. “Pastel” is an old and reliable brand, known for
a wide variety cruelty-free and paraben-free products, suitable for different hair types.
As a curly girl, I bought countless of hair products in hopes of finding the best for my hair. I considered buying a product I’ve seen on the self based of the ingredients but also based on the packaging.
Although the unappealing packaging, I purchased products by “Pastel”, and was pleasingly surprised by the quality of them and how great they were for my hair.
I felt it’s a shame such good products my not be bought just based of the packaging, so I’ve decided to rebrand the product with a more fresh and young branding that will be more appealing for younger costumers.
I gave each product line a different vibrant color palette and unique icons to differentiate them according to the types of hair they treat.
This branding project, focuses on the following product lines: True Curls, Borage and True Silver.
The new branding consists of a new logo, graphic elements, packaging and merchandise design.
001 | Old Logos
002 | Selected Products
True Silver
Borage
True Curls
003 | New Logo
004 | Color Palette
General Branding
#ade2fe
R 173 | G 266 | B 254
C 28% | M 1% | Y 0% | K 0%
#fedf3c
R 254 | G 223 | B 60
C 2% | M 8% | Y 86% | K 0%
True Curls series
#008000
R 0 | G 128 | B 0
C 87% | M 24% | Y 100% | K 0%
#ff77ff
R 225 | G 119 | B 225
C 16% | M 57% | Y 0% | K 0%
Borage series
#2a2ae1
R 42 | G 42 | B 225
C 86% | M 79% | Y 0% | K 0%
#ff995f
R 225 | G 153 | B 95
C 0% | M 49% | Y 67% | K 0%
True Silver series
#8416dd
R 132 | G 22 | B 221
C 63% | M 83% | Y 0% | K 0%
#92d71f
R 146 | G 215 | B 31
C 47% | M 0% | Y 100% | K 0%
005 | Typography
006 | Graphic Elements & Icons
True Silver series
Borage series
True Curls series
Other
007 | Products & Merchandise
