Nailed.It
UI.UX.AR
Case study
A search and map based app that gives filtering options such as relevance, availability, and treatments types.
001 | Intro
Optimizing the users search for a manicurist, taking into consideration relevance availability and the location in order for the user to find the optimal option out of all the available service providers.
Make a tedious process easy with the push of a button and with a smart filtering method that eliminate stress from the users search process.
002 | Background
The need of one platform that consolidates all the needs a user has to take into consideration when scheduling an appointment with a manicurist, such as pricing, availability, location etc. in an easy and intuitive place.
003 | Pain points
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Struggling to find someone available on short notice or at a specific time.
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Having hard time finding an appointments with someone who's portfolio matches my style.
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There is no transparency with sharing the full prices online.
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There's no one place that gathers all of the information.
004 | Research
The user research was conducted amongst around 40 women of different age groups.
It focused on finding the main problem of scheduling an appointment for a manicurist.
About 80% of the survey participants indicated similar problems while scheduling an appointment, receiving the pricing or other information, and basic communication with the service provider.
005 | Quotes
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Dana, 30, Tel Aviv,
“I'm having trouble finding someone available on short notice. If it's someone whose work I admired, she probably no longer receives new girls or doesn't have appointments at reasonable hours”
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Ayala, 38 Tel Aviv,
“Inaccessible and remote location. Each one takes different amounts and doesn't mention it anywhere until they do this unnecessary ping-pong talk”
006 | Conclusions
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Availability- An open calendar that updates constantly.
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Location- A map based app, and open type search by address.
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Style- An open gallery showcasing the service provider portfolio.
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Pricing- Price list pre order, transparency.
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Customization - Advanced filtering options
Talia, 29, Tel Aviv
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Works as a producer of concept events for hi-tech companies
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On the weekends you work as a bartender
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Local swimwear brand presenter
Concerns/Motives-
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Looking for availability in terms of location and available appointments
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Looking for clarity in terms of pricing
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Finding a service provider and the least time consuming way.
007 | Persona
008 | App Flow
009 | Wireframe
010 | UI
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011| AR Feature
A feature revolutionizing nail design selection.
Using augmented reality, it overlays various nail polish shades and intricate patterns onto your fingertips in real time. This seamless integration empowers users to experiment with diverse styles and finishes, fostering creativity and boosting confidence in personal expression. Redefining the nail art experience, this feature sets a new standard for effortless, innovative beauty exploration.
This feature allows users to arrive decisive to their next nail appointment.
012 | Prototype
