Combined Bilingual Book

In this project I redesigned a book called ‘Ikabana’. This is an old book from 1975, written in Hebrew, discussing Japanese gardening techniques targeting women.

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Starting this project, I was leaning towards modern Japanese designs and inspirations in spite the book discussing old disciplines and techniques. This decision, to approach the project with such a dissonance, gave the project its edge in terms of design language and typography style.

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The original book was written in Hebrew with female pronouns, when the target audience is women only. Another decision I made was changing the target audience and positioning the book to be approachable to all genders, and in addition also translating it to English to make it bilingual.